"Outsourcery’s graphic designer understood our vision perfectly. The new branding has elevated our spa’s image and attracted the clientele we were hoping for," said Meegan St James, Owner of Floraison Wellness Spa.
Introduction
Floraison Wellness Spa, a luxury spa retreat, wanted to revamp their brand identity to reflect their commitment to holistic wellness and attract a more discerning clientele. They needed a graphic design expert to create a new logo and cohesive branding elements that would resonate with their target audience.
The challenge
Floraison Wellness Spa’s existing branding was outdated and didn’t convey the sense of luxury and serenity they aimed to offer. They required a fresh, modern look that would differentiate them from competitors and create a strong visual identity that aligned with their brand values.
The solution
Outsourcery provided a specialist graphic designer who developed a new logo and branding elements that captured the essence of Floraison Wellness Spa. The designer also created a suite of marketing materials, including business cards, brochures, and digital assets, ensuring a consistent and polished brand presence across all touchpoints.
How we got started
The graphic designer began by conducting a brand audit and discussing the spa’s vision and values with the team. After researching the industry and target audience, the designer crafted a logo that symbolised tranquillity and luxury. The branding elements were then extended to all marketing materials, creating a cohesive and professional look.
The outcome
Floraison Wellness Spa saw a 30% increase in client bookings within the first three months following the rebrand. The new logo and branding elements were well-received by both clients and staff, leading to enhanced brand recognition and a stronger market position.
Key takeaways
Outsourcery’s graphic design support helped Floraison Wellness Spa redefine their brand identity, resulting in increased client bookings and a stronger market presence through cohesive and impactful visual branding.
If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey. Reach out today and start exploring the benefits to your business.
