Lunar Cosmetics – Paid ads and reporting done right

Our client's thoughts

“Our Outsourcerer completely changed how we run paid. We finally have visibility and control over performance.” – Tania White, Growth Lead, Lunar Cosmetics

Business snapshot

Lunar Cosmetics is an e-commerce beauty brand scaling quickly through Meta and Google Ads. Their internal team lacked the time and expertise to manage paid campaigns effectively.

The challenge

Ad campaigns were running without proper structure or testing. Reporting was inconsistent, budgets were not being optimised, and no one was monitoring key performance trends.

The solution

Outsourcery placed a Digital Marketing Manager to take over paid strategy and performance management. The Outsourcerer now runs Meta and Google Ads, builds reports in Looker Studio, tracks ROI, and suggests creative testing ideas.

The outcome

ROAS improved within two months, reporting became clearer, and ad budgets are now spent strategically. The team now understands what is working and what needs improvement.
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