MedCare Medical Centre – Social media transformation

Our client's thoughts

“Outsourcery’s social media management significantly improved our engagement and helped us connect more effectively with our patients.” – Emma Wilson, Marketing Director at MedCare Medical Centre

Business snapshot

MedCare Medical Centre, based in Manchester, offers a wide range of healthcare services to local patients and professionals. As their patient base grew, MedCare needed a more effective way to build trust and visibility online.

The challenge

MedCare’s social media channels were inconsistent and lacked a strategic voice. With irregular posting and low engagement, the clinic struggled to connect with patients online and promote its services effectively.

The solution

Outsourcery assigned a dedicated Social Media Manager to take full ownership of the clinic’s online presence. A content strategy was developed focusing on patient education, service promotion, and community engagement. Regular posting schedules and campaign planning ensured consistency, while targeted content helped boost local reach.

The outcome

Within four months, MedCare saw a 60% increase in followers and a 50% rise in engagement. Social referrals to their booking page grew steadily, resulting in a 30% increase in online appointment bookings. Their new online presence helped position the clinic as a trusted local healthcare provider.

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MedCare Medical Centre – Social media transformation

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