"Outsourcery’s CRM specialist brought a new level of personalisation to our customer interactions. The results speak for themselves—we’ve never been closer to our customers," said David Munro, Marketing Director at EcoEnergy Solutions.
Introduction
EcoEnergy Solutions, a renewable energy provider in Edinburgh, aimed to enhance customer engagement and loyalty as they expanded their market. To achieve this, they needed a more efficient way to manage customer interactions and tailor their communication strategies.
The challenge
EcoEnergy Solutions struggled with inconsistent customer interactions and limited personalisation in their communications. They needed a solution to better manage their customer database, segment their audience, and deliver targeted campaigns that would resonate with different customer groups.
The solution
Outsourcery provided a CRM management specialist who took charge of EcoEnergy’s customer relationship management. The specialist focused on data management, customer segmentation, and communication personalisation, ensuring that each customer received tailored messages that aligned with their preferences and behaviours.
How we got started
The CRM specialist first audited EcoEnergy’s existing customer data and CRM tools. After segmenting customers based on demographics and purchase history, the specialist created targeted marketing campaigns and set up automated workflows to ensure timely and relevant communications.
The outcome
EcoEnergy Solutions saw a 45% increase in customer engagement rates and a 35% boost in customer retention within six months. The personalised communication strategies contributed to a 25% increase in sales from repeat customers.
Key takeaways
Outsourcery’s CRM specialist enhanced EcoEnergy’s customer engagement through effective data management, segmentation, and personalised communication, leading to increased loyalty and sales.
If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey. Reach out today and start exploring the benefits to your business.
